Basil Read approached Element to build a new website that would showcase the incredible projects built by Basil Read, provide corporate information needed by a range of different visitors and bring it up to worldwide responsive standards.
Basil Read touches the lives of millions on a daily basis. Basil Read and its subsidiaries are active in civil engineering projects, road construction, building, mixed integrated housing developments, property development, opencast mining, and related services.
Listed companies pour a huge amount of time and resources into reports to meet reqirements every year. Element’s approach is to repurpose this content and create additional content as needed.
We included a clean design outlook that foregrounded Basil Read’s content and created a browsing experience aimed at easy, intuitive navigation.
We wanted to give an idea of the scale of the projects that Basil Read is involved with. This was made easy by using the excellent images created by a professional photographer - analytics have reported as much as a 34% increase in site traffic by using great images.
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