Privacy Policy.

Last updated: 9 November 2026

Element Electronic Media (Pty) Ltd. ("Element", "we", "us") respects your privacy and aims to process personal information in accordance with South Africa's Protection of Personal Information Act, 2013 (POPIA).

1. Who is responsible for your information?

Element Electronic Media (Pty) Ltd., Cape Town, South Africa, is responsible for the personal information described in this notice. Contact us at info@element.co.za for privacy questions or to request our full business contact details.

2. What information do we collect?

When you complete our contact form, we collect the name, email address, optional company or organisation, enquiry category and message that you provide. Our web hosting infrastructure may also process routine technical information such as IP addresses, browser details, page requests and timestamps in server logs for website operation and security.

3. Why do we use it?

We use enquiry information to respond to requests, discuss potential services, manage related business correspondence and take reasonable steps to protect our website against abuse. Providing the required contact-form fields is voluntary, but without them we cannot process your enquiry through the form. Optional fields may be left blank.

4. Legal basis and communication

We process information where needed to respond to your request, take steps towards a potential agreement, meet legal obligations or pursue legitimate business and security interests, as permitted by POPIA. Submitting an enquiry does not automatically subscribe you to marketing emails.

5. Who may receive information?

Information may be processed by authorised Element personnel and service providers involved in website hosting, email delivery and necessary technical support, subject to appropriate confidentiality and security arrangements. We do not sell personal information. We may disclose information if legally required.

6. International services

Some technical providers, including services that supply website fonts, email infrastructure or hosting, may process limited information outside South Africa. Where an international transfer of personal information takes place, we aim to ensure that appropriate safeguards or other lawful grounds under POPIA apply.

7. Security and retention

We take reasonable technical and organisational precautions appropriate to the information and risks involved. We retain enquiry correspondence only for as long as reasonably necessary for the relevant business purpose, applicable legal requirements or the handling of disputes, and then delete or de-identify it where appropriate.

8. Cookies and website technology

Our enquiry form uses an essential session cookie for submission security. This is not used for advertising. The site may request externally hosted font files. If we introduce analytics, marketing cookies or other tracking technologies, we will update this notice and implement any required notices or consent controls.

9. Your choices and rights

Subject to applicable law, you may ask what personal information we hold about you, request correction or deletion where appropriate, object to certain processing, or raise a concern about how your information is handled. Email info@element.co.za with your request. We may need to verify your identity before acting.

10. Complaints

You may also raise a complaint with the Information Regulator (South Africa).

11. Changes to this policy

We may update this notice as our services or legal obligations change. The latest version will be published on this page with its revision date.